4 Often Overlooked Reasons Your Short-Term Rental Is Not Getting Rented
Have your short-term rentals taken a dip lately as far as occupied nights? While there is always an ebb and flow to interest in short-term rentals in AZ due to changing seasons and travel patterns, if your numbers are dropping substantially, other problems could be to blame. Check out four often overlooked reasons for a dip in short-term property guest interest.
1. Has something changed about local competition?
Occupancy rates can naturally decline if there are suddenly more options in one general location. For example, if a competitor opens up a collection of condos for rent nearby at a similar price point, this could create a decline in your rentals.
2. Have you recently changed your per-night rates?
Occasionally, adjusting your per-night rates is a must. However, if you accidentally overshoot the proper price point for the area, you could easily see your occupancy rates decline. Take a look at the current going rates for properties that are similar to yours and make adjustments as needed to keep your own pricing in line with the market.
3. Has a local event or occurrence changed location perception?
It is not at all uncommon for certain events or occurrences to change how desirable a location is to stay at for travelers. For example, if there has been a highly publicized crime or event that came with negative connotations, this can affect occupancy rates for short-term rentals. In the event this seems to be affecting your rentals, be sure to pay close attention to highlighting the security features or safety of your specific rental.
4. Have you recently had a few negative reviews?
If you’re dealing with a short-term rental like an Airbnb or vacation rental where online reviews are possible, make sure you haven’t had a negative review or two lately. Travelers looking for these quick-and-easy accommodations can be highly apprehensive if prior guests had complaints. This is especially true if the complaints are posted recently. If you do spot negative reviews, answer the reviewer promptly and professionally, and make sure any issue that resulted in a complaint is corrected.
Get Help with Your Short-Term Rentals in Phoenix, Scottsdale, or Sedona, AZ
Short-term rental management in AZ can come along with a lot of work. If your occupancy rates have recently gone down, it may be a sign that you need a bit of help. Reach out to the team at Sojourn Properties to find out about our services.
